Your clients want dashboards.
You want to win the project.
Kicktag delivers production MR dashboards on our proprietary Cosmos platform - with significance testing, weighting, verbatim comments, and cross-tabs built in. Live in 3–4 weeks. From £10K. No software to learn. No developers to hire.
Hotels Demo - Overview Dashboard with wave-over-wave comparison, live filtering, and export tools
You're losing RFQs to agencies that can demo a dashboard. You shouldn't need a tech team to fix that.
Your competitors are winning work because they show interactive dashboards in pitches. Meanwhile, the MR dashboard providers you might have used - Dapresy, Infotools, Data Liberation - have all been swallowed by acquisitions. And Tableau wasn't built for survey data.
We don't just build dashboards. We help you design the solution, shape the pitch, and deliver a live platform your end-client will actually use - branded as yours, hosted independently, with all the MR-specific features built in.
Market Research Dashboards
Interactive, non-technical dashboards purpose-built for survey data. Significance testing, audience filtering, cross-tabs, verbatim browsing, offline reports - all wrapped in a visual experience your end-clients will actually use. We help design the solution and win the bid, then deliver on our Cosmos platform.
Core offeringSample Management Tools
Operational tools that sit alongside your fieldwork - respondent tracking, quota management, and live progress dashboards. Built for agencies managing complex multi-wave studies where spreadsheets no longer cut it.
Specialist capabilityCo-Creation & Custom Builds
Have a product idea you can't take beyond prototype? We partner with MR innovators to turn concepts into production-ready tools - CMS portals, reporting hybrids, business rules engines. You bring the domain knowledge; we build it properly.
Innovation partnershipFrom first conversation to live dashboard in 3–4 weeks
We embed in your process - not the other way round. No software licences to learn, no IT overhead, no per-seat fees for your clients. From £10–20K year 1 including solution design, £5–10K ongoing.
Brief & Prototype
You share the RFQ or project brief. We rapid-prototype a dashboard concept within days - often in time for your pitch.
Co-Create
We build iteratively with your research team. You shape the story; we handle the data architecture and visualisation.
Deliver & Brand
The finished product is white-labelled as yours. Your client sees your brand, your expertise, your platform.
Support & Grow
We handle hosting, updates, and data refreshes. As the project grows, margins improve and the partnership deepens.
MR-native by design. Not bolted on.
Cosmos is our proprietary dashboard engine, refined over 15 years and 300+ projects. Unlike Power BI or Tableau, it was purpose-built for survey data. Every feature your end-clients need is native, not a workaround.
Outlier Analysis Slider
Our heatmap view shows every reporting unit and question in a single colour-coded matrix. Drag the outlier slider to instantly highlight the biggest positive and negative outliers across your entire dataset. No digging through tabs - the story finds you.
Significance Testing
Statistical significance on charts and tables - the #1 feature agencies need and generic BI tools can't provide natively.
Weighted Data
Applied weighting handled natively. Your processed data flows in correctly without transforming it for a tool that doesn't understand survey methodology.
Cross-Tabs & Multi-Response
Multi-response questions and cross-tabulations are first-class citizens - not edge cases that break your layout.
Base-Size Protection
Low base warnings and suppression built in. Your end-clients never see unreliable data without appropriate caveats.
Verbatim Comments
Browsable open-ended responses, filterable by segment. Your clients explore what respondents actually said, not just the numbers.
Offline Reports Library
Not just dashboards - a full reporting portal with downloadable reports, content management, and links to survey documentation.
SPSS & Decipher Integration
Direct integration with the tools your data processing team already uses. No data transformation projects. No ETL pipelines.
AI Assistant
Our optional AI assistant helps sift through large data volumes to surface the results that matter - flagging trends, anomalies, and insights your team might otherwise miss.
No Per-User Fees
Share dashboards with 5 people or 500 - the price is the same. Critical for public-sector projects where thousands of stakeholders need access.
The MR dashboard landscape has changed significantly.
Many of the specialist MR dashboard providers that agencies relied on have been consolidated through acquisition - Dapresy into the Forsta/Qualtrics chain, Infotools into Ipsos, Data Liberation likewise. For agencies that valued working with independent, specialist partners, the options have narrowed.
Kicktag remains independently owned. We exist to serve agencies, not to compete with them. Your client data stays on independent infrastructure, and our focus is entirely on making your dashboards excellent.
Proven across sectors, scales, and complexity
Patient Survey - National Reporting Platform
A hybrid CMS and interactive reporting portal serving thousands of medical practices. Monthly data uploads, geographic analysis, and public-facing dashboards at national scale - far beyond a standard dashboard project.
Consumer Insights Dashboard Suite
Interactive dashboard platform for one of the world's most recognised entertainment brands. Cross-market audience analysis, brand tracking, and trend visualisation - delivered through a major MR agency as white-label partner.
Randomised Controlled Trial - Impact Reporting
Custom-built reporting tool for a major government education programme. Translating complex RCT methodology into accessible visual outputs for non-technical stakeholders and policy-makers.
Your brand. Your URL. Your client never sees ours.
Every Cosmos dashboard is delivered as a fully branded experience - custom login, your agency's colours, your client's logo. The end-user experience is yours, start to finish. SSO via Microsoft, Google, and Apple supported.
Built for tracking studies
Multi-wave trend tracking with benchmarks, base sizes, and wave-over-wave comparison
Features and pricing at a glance
What you get with Kicktag vs the alternatives your team is likely evaluating.
| Feature | Kicktag / Cosmos | Self-serve platform (e.g. Displayr) |
Generic BI (e.g. Power BI) |
Bespoke build (dev agency) |
|---|---|---|---|---|
| Significance testing | ✓ | ✓ | ✗ | Varies |
| Weighted data | ✓ | ✓ | ✗ | Varies |
| Multi-response handling | ✓ | ✓ | ✗ | Varies |
| Base-size protection | ✓ | ✓ | ✗ | ✗ |
| Verbatim browsing | ✓ | Partial | ✗ | Varies |
| Cross-tabulations | ✓ | ✓ | ✗ | Varies |
| Outlier analysis | ✓ | ✗ | ✗ | ✗ |
| AI assistant | ✓ | Partial | ✗ | ✗ |
| SPSS / Decipher integration | ✓ | Import only | ✗ | ✗ |
| Offline reports library | ✓ | ✗ | ✗ | Varies |
| White-label branding | ✓ | ✓ | ✓ | ✓ |
| No per-user fees | ✓ | ✗ | ✗ | ✓ |
| Managed data refresh | ✓ | ✗ | ✗ | Varies |
| You learn/operate the tool? | No - we do it | Yes | Yes | No |
| Typical year 1 cost | £10-20K | £15-25K licence + your time | £20-50K consultant + licence | £50-100K+ |
| Ongoing annual cost | £5-10K | £15-25K + your time | £5-15K licence + maintenance | £10-30K+ |
| Time to live dashboard | 3-4 weeks | 1-3 months (learning + building) | 3-6 months | 2-4 months |
We exist in the gap between boring and over-engineered
PowerPoint is a dead end
Your clients flip through 80 slides once and never open them again. Dashboards turn that same data into something they use every month - and renew every year.
Tableau wasn't built for survey data
Weighted data, multi-choice structures, sig-testing, base-size protection - MR data has specific needs that generic BI tools handle badly. You'll spend 3–6 months discovering that. Cosmos was built for exactly this.
You don't need another SaaS licence
Self-serve dashboard tools like Displayr cost £15–25K/year - then someone on your team has to learn it, build in it, and maintain it. With Kicktag, you get the output without learning the tool. We're the team behind the curtain.
You don't need a dev team
Custom builds cost £50–100K+ and take months. We deliver production-ready in 3–4 weeks from £10K, because our Cosmos platform means each project is configuration, not code from scratch.
What does your current reporting actually cost?
Most agencies underestimate how much they spend producing static reports. Adjust the sliders to see how your current approach compares to a Kicktag dashboard.
Your reporting profile
Estimates based on typical MR agency reporting workflows. Dashboard costs include solution design, build, hosting, and managed data refresh.
Free guide: How MR Agencies Win More Work with Dashboards
A one-page practical guide covering the reporting gap, why BI tools fall short for survey data, three delivery models compared, and how to price dashboards into your proposals.
Explore the full Cosmos platform. Free, no sign-up.
The Hotels Demo is a fully working dashboard - outlier analysis, verbatim browsing, cross-tabs, sig-testing, trend tracking, and more. See exactly what your clients could get.
Try the live demo
Explore the Hotels Demo at your own pace. No login, no time limit. Click around, pull cross-tabs, drag the outlier slider.
Open the Hotels Demo Opens in a new tab. Works on desktop and tablet.Book a walkthrough
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