The challenge
A major MR agency won a significant brand tracking contract with one of the world's most recognised entertainment companies. The end-client needed interactive access to consumer insight data across multiple international markets, tracking audience awareness, brand perception, and content engagement over time.
The agency had the research expertise and the client relationship, but lacked the in-house technical capability to build and host an interactive dashboard platform. They needed a partner who could deliver production-quality dashboards under the agency's own brand - fast enough to meet the client's timeline and flexible enough to evolve as the tracking programme grew.
The solution
Kicktag built a suite of interactive dashboards on the Cosmos platform, fully white-labelled with the agency's branding, login screens, and single sign-on. The end-client experiences a seamless platform that appears to be the agency's own technology.
The dashboards handle significance testing, wave-over-wave trend analysis, market-by-market comparisons, and demographic cross-tabulations. Each data refresh is managed by Kicktag, with new wave data processed and published without the agency needing to touch the technology.
What "white-label" means in practice
Branded login page with the agency's logo, colours, and domain. SSO integration so users log in once. Agency's visual identity across every screen. The agency presents the platform as their own capability in client pitches. Kicktag is invisible to the end-client.
The results
The platform helped the agency retain and grow the account. The end-client's stakeholders moved from waiting for quarterly debrief decks to exploring their data in real time. The agency was able to position the dashboard as a competitive differentiator in subsequent pitches, winning additional work on the strength of the platform.
Why this matters for agencies
This is the core Kicktag model in action. The agency brings the research, the client relationship, and the commercial contract. Kicktag provides the technology, the hosting, and the ongoing data management. The agency earns margin on a capability they don't have to build, and the end-client gets a platform that makes the agency look technically sophisticated.
If you're an MR agency pitching brand tracking, ad testing, customer satisfaction, or any recurring research programme, this is what a dashboard partnership looks like. You don't need to hire a developer. You need a partner who understands MR data.