Complex data. Simple dashboards.
No heavy lifting on your side.

Kicktag builds interactive dashboards and data platforms for research agencies, consultancies, and insight teams. Purpose-built for survey data, delivered in weeks, white-labelled as yours. We've been doing this for 15 years - and every engagement starts with a conversation, not a commitment.

Try the Demo Book a walkthrough ↓

~3-4wks

From brief to live dashboard

100+

Dashboard projects delivered over 15 years

Hosted

We run it so you don't have to

Kicktag Heatmap with outlier analysis slider showing colour-coded performance across countries and metrics

Heatmap & Outlier Analysis - spot underperforming teams instantly, focus action where it matters most

The problem we solve

Start with what you need. We'll grow from there.

Most of our partnerships start with a single project - a dashboard for a pitch, a prototype that needs finishing, a data problem that needs solving. No procurement hoops, no long-term lock-in. Just experienced engineers who understand your data and your deadlines.

Every lost RFQ is £20K - £100K in revenue your competitor pockets instead. Every wave of data that ships as a 40-slide PowerPoint is a missed opportunity to demonstrate ongoing value. And every time your team spends a week manually rebuilding charts, that's a week they're not doing research. The agencies winning work in 2026 aren't better researchers - they're better presenters of research.

Market Research Dashboards

Interactive, non-technical dashboards purpose-built for survey data. Significance testing, audience filtering, cross-tabs, verbatim browsing, offline reports - all wrapped in a platform your end-clients will actually use. We help design the solution, then build and host it on the Kicktag platform, white-labelled as yours.

Core offering

Sample Management Tools

Operational tools that sit alongside your fieldwork - respondent tracking, quota management, sample quality checking, and live progress dashboards. Our Sample Portal validates and cleans data in real time before it enters your database. Built for agencies managing complex multi-wave studies where spreadsheets no longer cut it.

Specialist capability

Prototype to Production

AI has transformed how new concepts come to life - but it's left many teams with prototypes that aren't production-ready. We take early-stage ideas and vibe-coded tools and turn them into governed, secure, supported platforms. CMS portals, reporting hybrids, integrated assessment tools, business rules engines. You bring the domain knowledge; we make it robust.

Expert finishing

Consultancy & Technical Support

Already have dashboards or data workflows that need expert attention? We offer hands-on consultancy, troubleshooting, and technical partnership for teams that need specialist capability without a permanent hire. From workflow automation to platform migration - start with a conversation.

On-demand support

How we work

From first conversation to live dashboard in as little as 3-4 weeks

We embed in your process - not the other way round. No software licences to learn, no IT overhead, no per-seat fees for your clients. From £10-20K year 1 including solution design, £5-10K ongoing.

Brief & Prototype

You share the RFQ or project brief. We rapid-prototype a dashboard concept within days - often in time for your pitch.

Co-Create

We build iteratively with your research team. You shape the story; we handle the data architecture and visualisation.

Deliver & Brand

The finished product is white-labelled as yours. Your client sees your brand, your expertise, your platform.

Support & Grow

We handle hosting, updates, and data refreshes. As the project grows, margins improve and the partnership deepens.

The Kicktag Platform

Survey-native by design. Not bolted on.

The Kicktag platform is our purpose-built dashboard engine, refined over 15 years and 300+ projects. Because it was designed specifically for survey data, every feature your end-clients need is native - not a workaround.

Spotlight feature

Outlier Analysis Slider

Our heatmap view shows every reporting unit and question in a single colour-coded matrix. Drag the outlier slider to instantly highlight the biggest positive and negative outliers across your entire dataset. No digging through tabs - the story finds you.

Significance Testing

Statistical significance on charts and tables - one of the most requested features in market research reporting, and one that generic BI tools rarely handle well.

Weighted Data

Applied weighting handled natively. Your processed data flows in correctly, with no need to reshape it for a tool that wasn't designed around survey methodology.

Cross-Tabs & Multi-Response

Multi-response questions and cross-tabulations are first-class citizens, handled cleanly without the workarounds other tools often require.

Base-Size Protection

Low base warnings and suppression built in. Your end-clients never see unreliable data without appropriate caveats.

Verbatim Comments

Browsable open-ended responses, filterable by segment. Your clients explore what respondents actually said, not just the numbers.

Offline Reports Library

Not just dashboards - a full reporting portal with downloadable reports, content management, and links to survey documentation.

SPSS & Decipher Integration

Direct integration with the tools your data processing team already uses. No data transformation projects. No ETL pipelines.

AI Assistant

Our optional AI assistant helps sift through large data volumes to surface the results that matter - flagging trends, anomalies, and insights your team might otherwise miss.

No Per-User Fees

Share dashboards with 5 people or 500 - the price is the same. Critical for public-sector projects where thousands of stakeholders need access.

Cosmos Verbatim Explorer showing filterable open-ended responses with NPS scores, hotel, and demographics

Verbatim Explorer - search, filter, and browse open-ended responses

Performance Dashboard showing regional rankings with T2B scores, change indicators, and base sizes

Performance rankings with change tracking, base sizes, and regional flags

Data Explorer showing cross-tabulation of Staff Friendliness by Gender with weighted base

Data Explorer - build cross-tabs on any variable with weighted bases

Scorecard with KPI benchmarks, brand rankings, and variance tracking

Built for controlled exploration

Governed Data Discovery

Your end-users explore a bespoke dashboard within analytical guardrails - discovering the story in their data across hierarchy levels, filters, and views. They get the freedom to interrogate the data. You keep control of what they see.

You define the guardrails. Filters, views, permissions, hierarchy levels - all configured by you as the research supplier. This keeps you in the driving seat, protecting your methodology and your client relationship while giving end-users the self-serve experience they expect.

Custom filters & views

Define which cuts of data each user group can access

Role-based permissions

Control visibility by team, seniority, or region

Hierarchy navigation

Let users drill from national to regional to site-level within boundaries you set

Protected methodology

Your weighting, significance rules, and base-size thresholds are baked in - users explore, they don't break

How we compare

Features and pricing at a glance

Kicktag vs alternative delivery models your team is likely evaluating.

Feature	Kicktag	Self-serve MR platform	Generic BI tool	Bespoke build (dev agency)
Significance testing	✓ Native	✓ Native	✗ Not supported	~ Build required
Weighted data	✓ Native	✓ Native	✗ Not supported	~ Build required
Multi-response handling	✓ Native	✓ Native	✗ Workarounds needed	~ Build required
Base-size protection	✓ Built in	✓ Built in	✗ Not available	✗ Not available
Verbatim browsing	✓ Full	~ Partial	✗ Not suited	~ Build required
Cross-tabulations	✓ Native	✓ Native	✗ Manual setup	~ Build required
Outlier analysis	✓ Unique feature	✗	✗	✗
AI assistant	✓ Integrated	~ Limited	✗	✗
SPSS / Decipher integration	✓ Direct	~ Import only	✗	✗
Offline reports library	✓ Full CMS	✗	✗	~ Build required
White-label branding	✓ Full	✓	✓	✓
No per-user fees	✓ Unlimited	✗ Per-seat	✗ Per-seat	✓
Managed data refresh	✓ We handle it	✗ You do it	✗ You do it	~ Varies
You operate the tool?	No - we do it	Yes	Yes	No
Typical year 1 cost	£10 - 20K	£15 - 25K + your time	£20 - 50K + licence	£50 - 100K+
Ongoing annual cost	£5 - 10K	£15 - 25K + your time	£5 - 15K + maintenance	£10 - 30K+
Time to live	3 - 4 weeks	1 - 3 months	3 - 6 months	2 - 4 months

Why Kicktag

Independent, specialist, and built to support you.

Many specialist MR dashboard providers have been consolidated through acquisition in recent years. Kicktag remains independently owned - part of PrivacyCulture, a UK-based data privacy and technology business. We exist to support your team, not compete with it.

Independently owned

No acquisitions, no platform pivots, no competing priorities. Your data stays on independent infrastructure, and our roadmap is shaped by what agencies actually need.

You own the IP

Co-created platforms with heavily subsidised early-version rates. You build a proprietary product, not just a project deliverable - something you can scale across clients.

White-label as standard

Your brand, your login screen, your client relationship. Kicktag is invisible to your end-client. We make you look like you have a tech team - because you do.

Partner, not competitor

We don't pitch to your clients or build our own research practice. Every project deepens your capability and your margins - not ours.

Why not DIY?

The gap between off-the-shelf and built-from-scratch

Instead of… Static Reports

Static reports have their limits

Clients often flip through 80 slides once and rarely revisit them. Dashboards can turn that same data into something they use every month - and renew every year.

Instead of… BI Platforms

Generic BI tools weren't designed for survey data

Weighted data, multi-choice structures, sig-testing, base-size protection - market research data has specific needs that generic BI tools can struggle with. The Kicktag platform was built for exactly this.

Instead of… Learning a Platform

You don't need another SaaS licence

Self-serve dashboard tools can cost £15-25K/year - then someone on your team has to learn it, build in it, and maintain it. With Kicktag, you get the output without learning the tool. We're the team behind the curtain.

Instead of… Bespoke Builds

You don't need a dev team

Custom builds can cost £50-100K+ and take months. We can deliver production-ready dashboards from as little as 3-4 weeks, from £10K - because the Kicktag platform means each project is configuration, not code from scratch.

Reporting cost calculator

What does your current reporting actually cost?

Most agencies underestimate how much they spend producing static reports. Adjust the sliders to see how your current approach compares to a Kicktag dashboard.

Your reporting profile

Tracker waves per year 4

How many reporting cycles or data refreshes per year?

Days per wave on reporting 3

Time spent creating slides, charts, tables, checking data each wave

Day rate (internal cost) £500

Fully loaded cost of the person doing the reporting work

Number of similar projects 2

How many tracker or recurring projects does your team run?

Your current annual reporting cost

£12,000

4 waves x 3 days x £500 x 2 projects

Kicktag dashboard cost (year 1)

£15,000

£15K setup + hosting. Subsequent years £5-10K.

Annual saving from year 2

£4,500

Dashboard refreshes automatically. Your team spends days on insights, not slides.

Plus: your end-clients get a live, interactive platform instead of a PDF they never open.

Estimates based on typical market research agency reporting workflows. Dashboard costs include solution design, build, hosting, and managed data refresh.

The team

15 years. 100+ projects. A small, senior team.

Kicktag is part of PrivacyCulture, a UK-based data privacy and technology consultancy. Our engineers and data specialists have worked with organisations from multinational banks and US government agencies to NHS trusts and global entertainment brands. We're independently owned and built to give you specialist technical delivery without the overhead of hiring in-house.

Our project work spans survey dashboards, employee engagement reporting, mystery shop surveys and reports, and anti-money laundering and privacy tech.

Pete

Director

25 yrs experience

Jack

Lead Engineer

10 yrs experience

Ketan

Senior Engineer