At Kicktag, we pride ourselves on over 40 years of combined experience in the field of data visualisation and market research. Our team comprises industry experts who have honed their skills in delivering customised reporting solutions to some of the world’s leading market research agencies. This deep well of knowledge allows us to understand and address the unique challenges that come with survey data, making us the trusted partner for organisations looking to unlock the full potential of their data.
Our flagship product, Cosmos, is a revolutionary platform that redefines data visualisation and reporting. Unlike traditional off-the-shelf business intelligence tools, Cosmos is tailored to meet the specific needs of market research data. With features like Cross-tabbing, Audience Analysis, and a robust proprietary data architecture called Fabric, Cosmos simplifies complex data structures and delivers powerful, user-friendly dashboards. This allows marketing professionals to dive deep into data discovery without the need for extensive training or technical expertise.
At Kicktag, our commitment to client success goes beyond just providing a platform. We offer comprehensive support, from initial setup to ongoing usage reporting and security monitoring. Our UK-based support team, ISO27001 certification, and dynamic development roadmap ensure that we are always aligned with our clients' evolving needs. By partnering with Kicktag, market research agencies can confidently deliver valuable insights to their end-clients, ensuring long-term engagement and satisfaction.
Our Agile Development Model ensures that your dashboards evolve alongside your project's needs. By using Agile methods and rapid-prototyping, we provide constant insight and feedback opportunities, resulting in dynamic, tailored solutions that adapt to your changing requirements.
We provide integration capabilities for various data sources, normalising and standardising your data across projects. This ensures a solid foundation for your offerings, enabling seamless data flow and consistent reporting. Our team tailors each integration to your needs, ensuring optimal performance and reliability.
Kicktag specialises in tackling the unique challenges of market research data, such as weighted data, multi-choice or stacked data structures, customer segmentation algorithms, and base-size protection rules. Our extensive experience and advanced tools, like significance testing and low base protection, ensure that your data is accurately represented and easily interpreted, giving you confidence in your insights and reporting.
With Cosmos, authorised users can define data access rules, configure dashboards, and update reports in real-time. This fosters a governed data-discovery environment, empowering your team to explore data independently while maintaining control over data integrity and security.
Access your data anytime, anywhere with our mobile-accessible dashboards. Whether you prefer on-the-go access via mobile devices or receiving updates through email alerts, we ensure that your insights and results are always within reach, making data-driven decisions more convenient than ever.
Kicktag's proprietary data architecture, Fabric, is designed specifically for market research data. Fabric handles complex metadata patterns, supports deep audience analysis, and ensures robust performance, enabling you to manage and interpret intricate data structures effortlessly.
For small to medium market research agencies, we simplify the process of creating portals or dashboards. Our team integrates seamlessly with your bid process, delivering impactful visuals and workflows through our Cosmos platform. With no long-term commitment required, we provide ad-hoc proposals and support to help you win new projects and enhance client retention.
For larger market research agencies, Kicktag is a trusted partner in developing solutions to meet diverse client needs. We collaborate closely with your teams to define core functionalities and build reusable portal components and templates, ensuring rapid setup and scalability. Our pricing model focuses on true ROI, emphasising genuine adoption and integration of your reporting platform without the burden of heavy fixed fees.
For direct dashboard users and resellers, we offer seamless data integration and self-serve data visualisation solutions, along with bespoke applications based on our Cosmos technology. Our team works closely with you to gather requirements and provide custom estimates tailored to your specific plans, whether for short-term projects or repeatable deployments.